You have a website. It looks great (or at least, you think it does). But the leads? Crickets.
We hear this all the time from business owners:
👉 “We have a website, but no one’s filling out the contact form.”
👉 “People visit, but they never call.”
👉 “Our competitors are getting business, and we have no idea why.”
Let’s break down why your website isn’t generating leads—and what you can do about it.
1. Your Website Doesn’t Build Trust
We can’t stress this enough: people do business with companies they trust.
In fact, 81% of consumers say they need to trust a brand to buy from them (Edelman, 2019).
👉 Source
How to Fix It:
- Add Testimonials & Reviews
Show real customer experiences. Video testimonials are even better! - Display Trust Badges
Think: BBB accreditation, Google Reviews star rating, or security badges. - Professional Design
An outdated or poorly designed website screams “we cut corners.” A modern design makes you look credible.
2. Your Call-to-Actions (CTAs) Are Weak—or Missing
If your site doesn’t ask for the lead, you won’t get it.
According to Small Business Trends, 70% of small business websites lack a call-to-action on their homepage.
👉 Source
How to Fix It:
- Use Clear, Compelling CTAs
Swap “Contact Us” for something action-driven like:
✔️ “Get Your Free Quote”
✔️ “Schedule a Free Consultation” - Place CTAs Strategically
They should appear multiple times: top of the page, mid-scroll, and at the bottom.
3. Your Site Loads Too Slowly
Website speed is crucial.
- 40% of people abandon a site that takes longer than 3 seconds to load.
👉 Source - Google considers page speed a ranking factor. Slower sites get buried.
How to Fix It:
- Compress Images (tools like TinyPNG)
- Use Caching Plugins (like WP Rocket or W3 Total Cache)
- Switch to a Fast Hosting Provider
4. It’s Not Mobile-Friendly
Over 58% of web traffic comes from mobile devices (Statista, 2023).
If your site isn’t optimized for phones and tablets, you’re losing leads.
And let’s be honest: pinching and zooming to find a phone number in 2025? No thanks.
How to Fix It:
- Use Responsive Design
Your site should adjust to any screen size. - Simplify Navigation
Big buttons. Easy-to-tap links. - Test on Multiple Devices
iPhones, Androids, tablets… it’s worth it!
5. Your Messaging Isn’t Clear
If visitors don’t “get it” within 5 seconds, they’re gone.
That’s the 5-second rule in web design. (Source: Nielsen Norman Group)
👉 Source
How to Fix It:
- Clarify Your Value Proposition
Tell people:
✔️ Who you are
✔️ What you offer
✔️ Why it matters - Speak to Their Pain Points
Focus on the problems you solve, not just features.
6. You’re Not Offering Value Upfront
People love free stuff (especially valuable free stuff).
If you’re not offering anything in exchange for their contact info, they may not give it up.
How to Fix It:
- Create a Lead Magnet
✔️ A free PDF guide
✔️ A checklist
✔️ An industry report - Offer a Free Consultation
Sometimes, a human conversation is the best value.
7. Your SEO Is Non-Existent
Even the best website can’t generate leads if no one can find it.
How to Fix It:
- Optimize Your Pages for Keywords
Use tools like Ubersuggest or SEMRush to find what people are searching for. - Get Local SEO Right
✔️ Claim your Google Business Profile
✔️ Add your location on your site - Write Helpful Blog Content
Blogs drive organic traffic. Companies with blogs produce 67% more leads than those without.
👉 Source
Bonus Tip: Use Live Chat
According to Forrester, web visitors are 2.8x more likely to convert when there’s a live chat option.
👉 Source
Tools like Tidio, LiveChat, or Drift make it easy to add this feature.
The Bottom Line
If your website isn’t generating leads, don’t stress.
Start with small changes and measure your results.
At UWW, we help businesses turn websites into lead machines. If you want to talk through some options, we’re always up for a chat!
