When people hear Augmented Reality (AR) or Virtual Reality (VR), they often think of video games or sci-fi movies. But here’s the thing—AR and VR aren’t just for gamers or tech geeks anymore. Businesses (yep, even small and local ones!) are starting to use these technologies to transform how customers experience their products and services online.
And honestly? It’s not as futuristic or far off as it sounds.
What’s the Difference Between AR and VR?
Let’s get this cleared up first because they’re often lumped together:
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AR (Augmented Reality) adds digital elements to a real-world environment. Think Snapchat filters or the wildly successful Pokémon Go. In business, it might be something like letting customers “see” how a sofa would look in their living room using their phone.
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VR (Virtual Reality) creates a completely immersive digital experience. You usually need a headset (like an Oculus) to explore a fully virtual world, like taking a tour of a luxury resort without ever leaving your house.
Why Should You Care About AR & VR for Your Website?
Because customer expectations are changing—fast. And businesses that offer immersive, interactive experiences are getting ahead.
Here are a few reasons this matters:
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Boost Engagement: Users spend more time on websites with interactive experiences. According to Accenture, 61% of consumers say they prefer retailers with AR experiences. (source)
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Reduce Returns: For eCommerce, AR lets customers visualize products in their space or on their bodies (clothing, glasses, furniture). Shopify says stores using AR saw a 94% higher conversion rate than those that didn’t. (source)
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Stand Out from Competitors: Imagine your competitors have standard brochure websites… and yours offers an interactive product demo or virtual tour. Who’s winning that lead?
Real-Life AR & VR Business Examples
Here’s how brands are already using AR & VR on their websites and apps:
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IKEA Place App: Lets customers drop 3D models of furniture into their living spaces with AR to check size, color, and style.
👉 IKEA Place on iOS -
Marriott’s VR Postcards: Marriott offers VR travel experiences that let potential guests “visit” destinations in VR before booking their stay.
👉 Source -
Warby Parker Virtual Try-On: Users can try on glasses using AR from their smartphone camera before they buy.
👉 Source
How You Can Start Using AR & VR on Your Website
You don’t need a massive budget to dip your toe into AR/VR. Here are some practical ideas:
Virtual Tours: If you’re a real estate agency, resort, or event venue, offer VR walkthroughs. You can create these with 360° photography and embed them on your site (no headset required!).
AR Product Previews: eCommerce stores can use AR to let customers preview products. Shopify has built-in support for 3D models and AR experiences, making it easier than ever.
Interactive Filters: Want to be playful? Add an AR filter to your website (like virtual sunglasses or makeup) to engage users—especially if you’re in retail or beauty.
What You’ll Need
- 3D Models: For AR and VR, you’ll need models of your products or space. Tools like Sketchfab or Adobe Aero can help.
- A Developer, Web Design Company, or AR/VR Platform: Unless you’re a coding wizard, you’ll want to partner with someone who specializes in these technologies—or use a platform like WebAR or SeekXR to simplify things.
Are AR and VR Worth It?
If your goal is to:
- Stand out in a crowded online space
- Provide a better customer experience
- Boost conversions (and who doesn’t want that?)
Then the answer is absolutely. Start small, experiment, and see how your customers respond.
